Author - Rzelvenschi

This is part 1 of how to successfully create a PPC campaign. In order to make easier for novices we mainly concentrate on Google Adwords. This chapter describes all the PPC terms you should know before diving in to latter chapters. PPC (pay per click) or CPC (cost per click) –is contextual advertising that is targeted either […]

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This is part two of PPC series post. Part 1 talks about PPC terms you should know. First step in creating a PPC campaign is to perform keyword research. However, before we unveil the tools and techniques you need to learn about “Quality Score”. Quality score is a score assigned by two biggest PPC networks: […]