Online Marketing Glossary I

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Impression-also known as a one page view, is an single instance of an online advertisement being displayed. A term CPM (cost per thousand impressions) is used to describe pricing model where advertisers pay for impressions.

Inbound link – also known as backlinks, a link pointing from one website to another. The amount and quality of Inbound links are one of the major factors of SEO ranking. That is why a good SEO company will spend the majority of time on developing organic inbound links – off page SEO work.

Index - usually refers to Search Engine’s database of all of the websites that are appearing in Search Engine Results.

Internet Marketing -also called Online Marketing or Digital Marketing, an umbrella term of marketing on using internet. Internet marketing can include : Cost Per Click campaigns, Impression Buying, Search Engine Optimization, Social Media Marketing, Widget Marketing, Content Marketing and other techniques. A good internet company will create a balanced approach tailored to a specific business with goals of optimizing marketing budget for the most return on investment.

IP Address - is a unique number that identifies every computer connected to an internet. Some websites have a unique IP address, while others on shared hosting share IP address with other websites on that host. It is generally believed that for SEO purposes having a dedicated IP address for a website is more preferable.

ISP -Internet Service Provider sell end users access to the internet. Smaller ISPs also sell their data to marketing companies.

# A B C D E F G H I J K L M N O P Q R S T U V W X