Online Marketing Glossary E
Editorial Link-amount and quality of links pointing to a website is a major SEO ranking factor. Editorial link is a link inside a text content and is considered to be organic by Search Engines. Editorial links especially from .gov and .edu domains are considered to be of much higher value than links that could be potentially bought. Good SEO companies develop relationships with publishers in order to obtain Editorial Links.
Ethical SEO –also known as White Hat SEO. A set of techniques that is not considered to be manipulative or illegal by Search Engines. Ethical SEO takes longer to deploy than automated or Black Hat SEO, but also has longer term and profitable results.
External Links – links from the website that point to another website. There is an opinion that the quality of external links is an SEO factor.