Online Marketing Glossary F

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Fair Use – a term used to describe exceptions of allowed usage of copyrighted work. Usually for educational and non-commercial purposes.

Feed – most of the modern Content Management Systems (CMS) allow for visitors to subscribe to content via special protocol – feed. Typical feeds are in RSS (Real Simple Syndication) or XML formats. Best example of a feed is reading blogs via Google Readers.

Free For All (FFA) –this terms refers to websites that allow anyone to create a link. These links typically have a very low SEO value as a lot of Black Hat SEO companies use automatic software to create these links. This is a reason why methods such as directory submission don’t work as well for SEO like they did 10 years ago.

Filter – can refer to search engines filtering out the results due to illegal behavior of the website (cloaking, malware). The term also refers to creating filers in Analytics software in order to filter out certain visits from the statistics (such as visits from webmaster).

Flash – Animation software that can be used to create rich and interactive websites. The downside of a website built on Flash is that Search Engines don’t “understand” its content. New HTML5 standards are aimed at allowing developers developing website of the same quality as a Flash website, but in pure HTML.

Fresh Content – One of the key SEO factors is how fresh the content is on a webpage. Recently Google unveiled their new system called “Caffeine” which allows them to track how fresh the content is even more and to display it higher in Search Engines Results.

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