Online Marketing Glossary M
Marketing Analytics – one of the key marketing activities that refers to analysis of marketing related information such as organic traffic, goal conversion funnels, paid traffic, target group analysis and others. Constant analysis, proper interpretation of the data and adjustment of the marketing campaign are all keys to the success of a marketing plan. A good SEO company will provide clients with a analytical review of all the raw data from paid and organic traffic.
Meta Description- a description visible to search engine’s robot and displayed in Search Engine’s results. It is advisable to keep descriptions under 160 characters and to have different description for each page on a website.
Meta Keywords – keywords seen by a search engine’s robot. In the old days webmasters used to stuff pages with 100’s of irrelevant keywords, as a result today Google doesn’t take into account Meta Keywords at all. The best practice is considered to put 3 highly relevant keywords on each page.
Meta Robots Tag –usually is done in a form of a document robots.txt. This document describes the rules for search engine’s robot and allows or disallows to index certain pages.
Meta Search Engine – a search engine that pulls results from other search engines and rearranges them in a new list.