Online Marketing Glossary N
Natural listings – also known as organic listings. Listings that appear in Search Engine result solely based on the search algorithm. In Google search engine these are the listing in a left corner bellow 3 advertisements.
Natural Search Engine Optimization –also known as organic search engine optimization or pure White Hat SEO. This type of optimization focuses on developing organic links, semantically correct ad copy and website structure. Natural Search Engine Optimization takes longer than any other SEO method, but it produces more sustainable results in a long term and thus higher return on investment over the time.
NoFollow Attribute- a special meta tag added to links that prevents crawlers from following them. Commonly nofollow is used on websites with user generated content to prevent an abuse from spammers, for example in a comment section.