Online Marketing Glossary T
Title Tags: Most major search engines display approximately 60 characters from page’s title tag in the title of a search result. Therefore, Title tag is important to both humans in order to entice them to click on a page and for Search Engines “to understand” what the page is about. Good Title Tags are: approximately 60 characters long, main keyword is in the beginning and have a descriptive tagline that entices humans to click on a Search Result.
Toolbar: A software that sits in your browser and usually does a useful function like pop-up blocking. Bigger companies create branded toolbars for their own promotion.
Topic Sensitive Page Rank: method of computing Page Rank that gives relative to a specific topic score.