Before we start optimizing your paid search account, our consultants want to meet your team and learn everything about your company, target audience and business goals. This will ensure we have a thorough understanding of your business and that we are all striving towards the same objective for your campaign.
There are a multitude of important factors in pay-per-click advertising in addition to the keywords you want to compete on. Where you want your budget allocated, which parts of the country (or world) you want to target and mobile phone targeting are other strategies that our team will present.
Once we decide on a strategy, our PPC team will begin implementing it. The process starts with a structure of how your account will look, followed by keyword research, and creating the text ads potential visitors will see. With hundreds – possibly even thousands, of ads to upload, our team is able to set up the account in Google and Bing/Yahoo and make sure the account’s settings are correct.
As a Chicago PPC company, we invest heavily in technology to ensure we have the most accurate and timely monitoring and reporting tools available in the PPC industry. This is extremely beneficial to our account managers that monitor your account throughout the week.
There will be three team members assigned to manage your account, and all of our employees are located here in Chicago. Your company’s PPC account will have a manager, digital marketing consultant and digital marketing associate monitoring the results and optimizing for better performance.
It’s critical that our paid search team reviews every angle of your account’s performance when looking to improve your PPC campaign. Clients meet with our team on a weekly basis to review these reports and discuss strategy.
