PPC Management – Camp Noel

Camp Noel is a nature resort in India (Kerala,Munnar). Camp Noel is visited by a lot of nature seekers as it provides amazing trekking and sight seeing tours. The hotel is also a major spot for honeymoon couples who are looking for a homely environment and unique honeymoon experience.


  • Analyze existing AdWord campaign
  • Increase AdRank by increasing Quality Score
  • Increase amount of clicks for the same budget
  • Increase amount of information requests -conversions

Results after 2 months:

  • Created 10 targeted landing pages to increase relevancy and thus Quality Score
  • Increased overall Click Through Rate (CTR) by 1.5%
  • Increased an amount of clicks on the same budget by 20%
  • Increased conversion rate by 12%