PPC Management – Camp Noel
Description:
Camp Noel is a nature resort in India (Kerala,Munnar). Camp Noel is visited by a lot of nature seekers as it provides amazing trekking and sight seeing tours. The hotel is also a major spot for honeymoon couples who are looking for a homely environment and unique honeymoon experience.
Deliverables:
- Analyze existing AdWord campaign
- Increase AdRank by increasing Quality Score
- Increase amount of clicks for the same budget
- Increase amount of information requests -conversions
Results after 2 months:
- Created 10 targeted landing pages to increase relevancy and thus Quality Score
- Increased overall Click Through Rate (CTR) by 1.5%
- Increased an amount of clicks on the same budget by 20%
- Increased conversion rate by 12%