Local SEO: The Key to Digital Success for Senior Living Facilities

In today’s digital era, people looking for a senior living community often turn to search engines and smartphone apps to find the one that best suits them and their loved ones. People use digital devices to compare location costs, read peer reviews, and evaluate amenities. 

If you want to make your senior living facility stand out and draw attention, then Local SEO is undoubtedly the best way to achieve your goal.

Business Profile Results

Why Does Local SEO Matter More Than Ever?

Local SEO is a must-have for businesses in the digital age who want to differentiate themselves and be visible to their target audience.

Here are some compelling reasons, backed by Google data:

  • Searches for local services with the phrase “near me” have surged 150% compared to traditional local searches.
  • Approximately 97% of people reveal more about a business online.
  • About 92% of users will opt for a business listed on the first page of local search results.
  • 88% of consumers will call or visit a business the same day they search.
  • Roughly 72% of individuals will visit a facility within a five-mile radius of their location if they’ve conducted a local search.
  • Around 29% of Google’s search engine results pages include a local pack in the results.

Local SEO, therefore, is not just about getting potential customers; it’s about reaching the right potential customers at the right time and in the right place.

AID & CARE Principles of Local SEO

Your senior living facility should prioritize the following principles to benefit from local traffic. We call them AID&CARE.

Happy people in a senior living facility are talking together

If people know your brand and are considering it, your brand must be visible on all relevant search engines, like when they search “X Senior Living reviews.”

Your online presence should be a hub of practical, accessible information about your senior living facility. From your services to pricing, location, amenities, and even special events, local SEO can help ensure the correct information reaches those who most need it.

When searchers are looking for a type of business like “Senior Living Facilities Near Me,” your brand should pop up.

To succeed in the senior living industry, it’s crucial to differentiate yourself from the competition. Local SEO can significantly enhance your visibility in local search rankings, providing a distinct advantage over your rivals. 

To follow this principle, you must discuss your brand, check reviews, and open communication channels.

Local SEO can help foster a positive reputation. Accumulating and responding to positive reviews, managing and resolving negative feedback, and actively engaging with customers on online platforms can significantly improve your facility’s online reputation.

With Local SEO, you can create an appealing online presence that reflects your brand’s values. It involves creating good content for your audience, sharing updates about your business, and interacting with users to encourage them to connect with your brand.

Aspects of Local SEO for Senior Living Facilities

As experts in marketing for senior living facilities for 15 years already, we fully recognize the vital role of local SEO in promoting online. With that in mind, we’ve created a comprehensive guide that covers all the essential components of local SEO.

Google Business Profile:

The Heart of Local SEO

Google Business Profile is a free tool that lets you manage your online presence across Google, including Search and Maps. By claiming your GBP listing, you provide Google and prospective customers with the necessary information about your business, improving your chances of appearing in local search results.

To enhance your online presence, make sure to keep your GBP updated and respond promptly to all the negative and positive reviews. It’s beneficial to request positive reviews as well. 

Your digital marketing partner can assist you with weekly updates, review management, and promoting positive feedback.

local seo results at pines at hilton facility
Positive review on Business Profile
Negative review on Business Profile

The Importance of Local Keywords Research

Using local keywords in your website content is essential for attracting the right audience. Local keywords often include geographical indicators such as the name of your city or region. 

For senior living facilities, this could be something like “Senior Living Facilities in Seattle” or “Assisted Living in Denver.” 

When residents search for senior living options, they will likely include their location. So, by incorporating local keywords, you increase the chances of your website appearing in their search results.

Keyword research for senior living
Semrush data for keyword research

The Power of Citations

Citations are also highly valued by Google’s ranking algorithm. Citations occur when your business’s name, address, phone number, and website URL (NAPW) are listed together, usually in online directories. Google uses citations as a signal of your business’s legitimacy.

Your digital marketing agency should consistently create citations, correct NAPW information, remove duplicates, and monitor competitors’ citations.

On-Page SEO for Local

On-page SEO refers to optimizing each page of your website to rank higher in search engine results and attract more relevant traffic. 

It involves optimizing the page titles, meta descriptions, headers, and content for senior living facilities to include local keywords. On-page SEO also ensures your website has a logical, easy-to-follow structure, is mobile-friendly, and loads quickly.

Local Link-building

To boost your website’s SEO, you need backlinks. These links show search engines that your website is trustworthy and has valuable information. 

Earning links from local healthcare providers, community centers, or news outlets for a senior living facility can help increase your site’s visibility in local search results.

Structured Data with Schema Markup

Schema Markup is a type of microdata that you add to your website to help search engines better understand the content on your page. 

Regarding senior living facilities, this might include details about the types of care provided (like assisted living, memory care, etc.), amenities, and pricing. By using schema markup, you can help search engines present more detailed results to users, potentially increasing your click-through rate.


Ready to Get Started with Us?

Join forces with us today and unlock the full potential of your local search engine optimization. 

Our partnership will empower you to boost sales in the short term and establish a trustworthy, long-lasting brand that resonates with your target audience.


Content Strategist

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