The Gardens at Spring Shadows is a senior living community in Northwest Houston. Our agency began managing this business in December 2013 and rebranded it under this name. Previously, it functioned as a multi-family residence and provided excellent service to its customers for over 45 years.
We boosted The Gardens at Spring Shadows’ online presence and visibility with a tailored digital marketing plan. Our strategy expanded their audience and enhanced brand recognition, achieving their desired outcomes.
We undertook a complete rebranding of the website and enhanced its speed for improved user experience. New schema tags were integrated, making the site more SEO-friendly and aiding in search engines’ efficient indexing and understanding of content, strengthening The Gardens at Spring Shadows’ online visibility.
We conducted detailed research on their local competitors and the keywords they were ranking at the beginning of our work. Those insights allowed us to identify opportunities and refine our marketing strategy, optimizing the community’s digital presence.
Our keyword research found that potential clients often searched for “senior living” and “assisted living.” As a result, we used demographic targeting based on timing, income, and location to reach our desired audience.
Using the best content creation practices, our team generated informative content resources for prospective residents and their loved ones, establishing credibility for senior care at The Gardens at Spring Shadows.
As part of our strategy to improve the client’s local presence, we created and maintained business listings for the community. We updated these listings regularly, managed reviews, and shared relevant content to optimize their performance.
As part of our strategy, we connected with local healthcare providers, partnered with senior care non-profits, and engaged in blogging outreach. Those efforts helped increase the visibility of The Gardens at Spring Shadows in local search results.
We created a social media plan for The Gardens at Spring Shadows to increase engagement and visibility. It involved updating content, interacting with the audience, and promoting community events on Facebook and Youtube.
The comprehensive digital marketing plan we developed for The Gardens at Spring Shadows brought remarkable improvements:
The Gardens at Spring Shadows experienced growth and progress despite some seasonal fluctuations. This success demonstrates the power of a well-executed digital marketing strategy in the competitive senior living industry, which helped increase visibility and promote growth.